By Aaron Dodd
Operations Director of the Mindset Group

Today I was dismayed reading a twitter feed from a recruiter boasting that she had managed to talk her way out of meeting with a client who wanted a face-to-face with her. When I queried her she went on to boast that with technology she no longer had to even visit clients.

I have been in sales for most of my career. I first learned to sell with Pitney Bowes PLC in the UK, a truly excellent and professional sales environment that gave me a grounding and a sales ability that has subsequently seen me be successful in varied industries; office equipment, food ingredients, industrial filtration systems and lastly professional recruitment and HR services. One of the principal tenets that I learned at Pitney Bowes was to get face-to-face with your client/prospect. Doing so allows you to better develop rapport, understand their needs and close orders (it’s harder to say no to someone when they are in front of you in your office!).

I have been in the recruitment industry now for 12 years, and maximising time face-to-face with the decision maker has been a key to my and my company, Mindset’s approach. It is integral to our process;

1.    We spend significant time with key stakeholders gaining their input into the position description, key selection criteria, personality demands etc. This allows us to genuinely understand the role. Many of our clients now seek our expertise in being able to bring alternative aspects to the requirements.

2.    We present our shortlists face-to-face so that we can discuss each candidate in-depth with our clients, answer their questions and discuss their strengths and limitations.

3.    We present our Prevue assessment, reference checks and decision reports on shortlisted candidates face-to-face. We make our selection recommendations face-to-face.

What does all this client contact mean?

We develop an extremely close relationship with our clients. In competitive terms, we are almost unassailably close. Our numerous contacts often lead to discussions about other aspects of their business that Mindset can assist with. For us recruitment projects have thus led to software sales (our Performance Advantage appraisal software), leadership development programs, cultural surveys etc, not the least of which is more recruitment and selection assignments.

These discussions also lead us to better understanding of our clients’ businesses and the issues they face. Through this understanding we also do better selection work as we know their culture and market issues. Our clients also visually see the work we do and therefore appreciate the work we do and know how we earn our fees.

Let’s also not forget that visiting clients on their premises is much more fun than sitting in the office shuffling paper!

My proudly deskbound tweeter is correct in that technology more than ever makes it easier to avoid real client contact, but my experience is that avoiding client contact on the basis of “efficiency” is a very short-term approach. I urge professional consultants to get out there amongst it. New consultants to the industry, especially those establishing their own client bases should particularly heed this.

Many years ago (pre consulting) a sales rep of mine came back from a customer visit and said “Wow…it’s amazing what you can uncover when you visit customers”. That naïve statement still, and will always, hold true.

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By Aaron Dodd, Operation Director of the Mindset Group

In 23 November's Recruiter Daily Daryl Keeley, MD of specialist recruiter MACRO commented that “Low-balling” clients damage recruiters’ reputations. He is right of course, but the issue is more directly related to the contingent recruitment model.

If a recruiter is retained they are done so on a project fee basis, incorporating staged payments. The fee is negotiated up-front and is usually based on a percentage of the EXPECTED final salary package. The very act of up-front negotiation ensures that both the recruiter and the client are very aware of the salary on offer. There is no room for surprises down the track at offer time, so the low-balling scenario will not exist and the recruiter’s and client’s reputations will not be compromised. Further it commits both parties to a ‘shared risk’ model. Under the contingent model, all the risk lies with the consultant, hardly an equitable fair contract!

The other point to note is that if a client is offering a very low salary for a role and will not change their mind or their offer, why accept the assignment in the first place? If the role is going to be impossible to fill (or retain an effective candidate in) why do work that you ultimately won’t be paid for? It will make better use of time to use that non-billable time to find better new clients than to spend billable hours doing unbillable work recruiting for roles that can’t be filled due to low salary offers.

In summary therefore the Daryl Keeley’s accurate consequences of low-balling can be effectively negated with the retained model and a more selective approach to the work a recruiter actually takes on.

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By Aaron Dodd, Operations Director at The Mindset Group.

Much has been written of late about the many flaws in the contingent recruitment business model.  Last week I experienced first-hand just how seriously poor the model is. Those that promulgate it and try to run their recruitment businesses with it will ultimately fail their businesses, clients and candidates. They also act as the best advertising money can’t buy for those recruiters who operate with better proven exclusive and ideally, retained models. The case story follows;

Preamble; Mindset only operates on retained exclusive recruitment and selection assignments. We will walk away from non-exclusive jobs and only work on a retained basis as we like to be paid for the work we do. The client in question has an exclusive retained services agreement with Mindset that commits them to use Mindset exclusively for all their recruitment activities for 12 months, in return for a set competitive fee structure. This is not a preferred supplier agreement but an exclusive supplier agreement. Mindset has many such agreements with its clients.

We are currently recruiting a State Manager for just such a client. Mindset has advertised the position and has also carried out a parallel search process to uncover suitable passive candidates. On Wednesday I commenced a first interview with a candidate who had responded to an advertisement. The first thing he said to me was “you should be aware that I was already interviewed for this position by another agency on Monday”. Further investigation revealed that a contingent recruiter without permission of the client had advertised the position and was interviewing candidates, telling them that he represented the client.

The client was duly forwarded a copy of the web advertisement and was rightly furious. He issued an immediate request to the contingent recruiter to immediately cease and desist all actions “on their behalf”. The MD and owner of our client is a former practicing solicitor and prior to running the business was partner in a major Melbourne law firm specialising in commercial law. He believes that the actions of this recruiter may well indeed be fraudulent as he is misrepresenting to candidates (and others) that he represents Mindset’s client.

Further it then transpired that Mindset had interviewed a candidate that we had uncovered through our search processes. This candidate had been “floated” to the local manager of our clients business a week or two earlier by the said recruiter. This local manager had met with the candidate but no offer had been made. No contract had been entered into either as the local manager does not have the authority to commit to such contracts.

The contingent recruiter then started to send threatening and unpleasant emails to our client about “his” candidates and that even if they were employed via Mindset (by no means a foregone conclusion for either) that he would be invoicing our client. The more these emails came in, the more the MD hardened his attitudes towards him and better yet, the more professional and ethical Mindset was perceived to be! Naturally the legally-trained MD wasn’t the least bit perturbed about the contingent recruiter’s threats. He was more annoyed that his time was being wasted by him.

Reading these emails it became clear to me that this contingent recruiter had assumed that ALL recruiters work with the same non-exclusive competitive model that he operates under. His thinking was so set that he was unable to conceive of an alternative way to run a recruitment business. He refused to accept the definition of “exclusive”, let alone “retained”. This recruiter also had 22 separate positions listed on a major job board. It needs to be asked; how could a client possibly get a quality service from someone with allegedly so much work on their desk already? How many of these jobs were even legitimate? Our client’s listing certainly wasn’t!

To summarise the effect that the non-exclusive contingent business model has;

• Candidates are pissed off as their time is being wasted and their hopes dashed by recruiters interviewing them for jobs that they either don’t have or don’t exist.
• Clients are pissed off as most MDs would prefer to select the company that represents them in the marketplace.
• Clients get poor service as the clear focus is speed of getting a backside on a seat, not necessarily the right backside!
• Antics such as the above give the recruitment industry a bad name, but conversely make the ethical professional ones that create real value look fantastic.

I recognise that there will be shonky operators in any industry and trust that market-forces will ultimately weed them out. However in the meantime I thank them profusely and encourage them wholeheartedly. They entrench our clients with us and drive new ones to us in their scores. Once they are with us they don’t leave!

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